Kraft Singles are becoming more and more unpopular with young adults who grew up with technology (sorry I just don't like the word millennials) as they move towards healthier, better cheese.
Insight: Most young adults who grow up with technology, talk a lot about being single and proud.
Solution: Play on the word single. "Single" as in romantically uninvolved and "single" as in Kraft single to create a funny and engaging print campaign.
Copywriter: Chandani Karnink
Published on ADS OF THE WORLD