Kraft Singles are becoming more and more unpopular with young adults who grew up with technology (sorry I just don't like the word millennials)  as they move towards healthier, better cheese.

Insight: Most young adults who grow up with technology, talk a lot about being single and proud.
Solution: Play on the word single. "Single" as in romantically uninvolved and "single" as in Kraft single to create a funny and engaging print campaign.

Copywriter: Chandani Karnink

Published on ADS OF THE WORLD